Retargeting
Display Retargeting
Follow the people who already responded.
Display retargeting serves banner ads across the web, on desktop and mobile, to the exact people who opened or clicked your targeted email campaign. It keeps your brand in front of a warm, identified audience, and like every Viewmedia channel it ties back to matched sales.
How it works
Warm audience, not cold spend
The send is the start. Display retargeting compounds it by following openers and clickers across the web, so your brand keeps showing up for the people most likely to buy.
It runs on the audience your targeted email campaign already reached, and it is measured through matchback reporting, so you see what it produced.
Competitor ad spend
Your competitors are already buying display
Most local competitors run display ads every month. The question is whether they can prove what it produces. You can. Here is the kind of read your live report delivers.
| Competitor | Visibility | Ad presence | Est. monthly spend | Channels |
|---|---|---|---|---|
| Local competitor A | 38 | heavy | $8K to $14K/mo | Display, Google, Meta |
| Local competitor B | 44 | moderate | $3K to $6K/mo | Display, Meta |
| Local competitor C | 29 | light | Under $2K/mo | Display |
Illustrative profiles. In your live report, this names your actual market competitors and their estimated display spend, from public ad libraries and ad-intelligence sources. Spend figures are estimates, not billing data.
FAQ
Common questions
What is display retargeting?
Display retargeting shows banner ads across websites and apps to people who already engaged with your campaign, keeping your brand in front of a warm audience until they are ready to act.
Who sees my display ads?
The people who opened or clicked your targeted email, plus audiences modeled on them. You are not paying to reach strangers; you are reaching a known, responsive group.
How do you measure display results?
Display runs inside the same Provable Marketing system, so engagement and downstream sales are matched back to your records rather than reported as impressions alone.
Stay in front of the people who responded.
Add display retargeting to a Proof Pilot and watch it compound your campaign, matched to real sales.