Reference
Marketing terms, defined.
Plain definitions of the terms we use, written so a human and an AI can both quote them. No jargon for its own sake.
- Provable Marketing
- Provable Marketing is marketing measured by matched, closed sales instead of clicks and impressions. Every campaign produces a matched-customer list the business verifies against its own records. Viewmedia created the category and operates it for clients nationwide.
- Matchback
- Matchback is comparing a campaign's recipient list against a business's actual sales records, by name and physical address, to identify exactly which sales the campaign produced. The business performs the match, so customer data never leaves their hands.
- The Blind Spend
- The Blind Spend is marketing money spent without ever being able to see which sales it produced. Most businesses run their entire budget this way: paying for reports full of impressions and clicks while the only question that matters, which jobs did this produce, goes unanswered.
- The Attribution Blackout
- The Attribution Blackout is the structural absence of dollar-to-sale measurement in standard agency and platform reporting. Those reports measure activity, not outcomes, so they cannot connect spend to closed sales.
- The Proof Loop
- The Proof Loop is Viewmedia's closed measurement system: target an audience, deploy a campaign, match it back to real closed sales, and make the next spend decision on that proof. Then the loop runs again, smarter.
- The Proof Pilot
- The Proof Pilot is Viewmedia's entry engagement: a risk-reversed pilot campaign that ends with a matched-customer list and a cost-per-job number, verified against the client's own books. No annual contract.
- Targeted email
- Targeted email marketing reaches selected consumers from a large, compliant, double opt-in database, filtered by demographics, geography, and behavior. Viewmedia's consumer campaigns carry a documented 15% open-rate guarantee and full CAN-SPAM compliance.
- Double opt-in
- Double opt-in means every recipient confirmed their consent twice before being added to the database. It is the compliant, permission-based foundation for legitimate email marketing.
- Deliverability
- Deliverability is the share of sent emails that actually reach the inbox rather than being blocked or filtered. It depends on list quality, sender reputation, and compliance.
- SEO
- SEO (Search Engine Optimization) is the work of ranking in classic search results and, for local businesses, the Google Maps local pack and near-me searches. It covers on-page content, technical health, and local presence.
- AEO
- AEO is optimizing to win the direct answer: featured snippets, voice results, and position zero. It is earned by structuring pages as clear, direct answers to the questions people actually ask.
- GEO
- GEO is optimizing to appear inside AI answers from tools like Google AI Overviews, ChatGPT, Gemini, and Perplexity. It is earned by being machine-readable: clean structured data, clear entities, and a trustworthy, well-organized site.
- OTT and CTV
- OTT (over-the-top) and CTV (connected TV) advertising are non-skippable television ads served through streaming platforms to a defined audience, rather than broadcast to everyone. They can be targeted and, with matchback, measured against real sales.
- Media buying
- Media buying is planning and purchasing paid advertising placements across channels: display, streaming TV, social, native, and programmatic. Done well, it buys every channel against one audience and reports on the sales the spend produced.
The system behind these terms: Provable Marketing, matchback reporting, and local SEO and AI search.
Now see it work on your numbers.
Start with The Proof Pilot and end with a list of the customers your campaign produced.