Service
Targeted Email Marketing
Reaches buyers, not inboxes.
Viewmedia's targeted email marketing reaches consumers from a 280MM+ double opt-in database, filtered by demographics, geography, and buying behavior, with a 15% open rate guarantee and full CAN-SPAM compliance. Every campaign is tracked with conversion pixels and GA4, and you can add matchback to tie results to your named, closed sales, the differentiator most clients run with the campaign.
- 280MM+
- double opt-in records
- 15%
- open rate guaranteed
- 95%+
- deliverability
- ~2.5%
- average click-through
- 11 days
- to the full report
How it works
How does targeted email marketing work?
You define the customer. We find them. The database holds 280MM+ double opt-in consumer email addresses, sourced from more than 1,400 raw data feeds rebuilt monthly, including the major national data compilers plus property, tax, county, and census records. Campaigns deploy same-day to next-day, and the full performance report arrives 11 days after deployment.
The product guarantees are real and documented: a 15% open rate guarantee on consumer campaigns, 95%+ deliverability, and 100% CAN-SPAM compliance. Average click-through runs around 2.5%, creative dependent.
Precision
Who can you target?
Precision is the product. For a home services company, that means the actual homeowners on the actual streets you serve, not “people interested in home improvement.”
Demographic
Age, household income, homeowner or renter, marital status, presence of children, occupation, credit indicators.
Geographic
State, county, city, zip code, or a radius drawn around your physical service area.
Behavioral and lifestyle
Automotive ownership and intent, home and home improvement, health and fitness, travel, entertainment, sports, military.
The retargeting stack
What happens after the email deploys?
The send is the beginning, not the campaign. Every layer runs against an audience that already exists and already responded, which is why it outperforms cold spend.
Reblast
A second deployment to the people who opened the first, extending reach on proven warm intent.
Display retargeting
Your ads follow openers and clickers across the web on desktop and mobile.
Streaming TV (OTT/CTV)
Non-skippable television ads served to the same audience on streaming platforms.
Social retargeting
Facebook and Instagram campaigns to your openers, plus lookalike audiences built from them.
Go deeper on display retargeting and OTT and CTV advertising.
Multi-channel
Reach the same people on Facebook
Email and social are stronger together. Your deployment audience becomes your Facebook audience, so the customer who opens your email also sees you in their feed, one message reinforced where they already spend their time.
Built from your deployment
Your email audience becomes custom and lookalike audiences on Facebook and Instagram, so many of the same people who receive your email also see you in their feed.
Runs alongside the send
The Facebook campaign launches with your email, same day, reinforcing one message across two channels where your customer already spends time.
Reported on its own
You get a separate report on the Facebook layer, so you see what social delivered in its own right, not folded into a single number.
The data layer
How the match is made
Matching is what turns a send into proof. We match your audience across three signals, so a campaign can be tied back to real people and real sales, not just to opens and clicks.
Postal
Matched to real addresses and households, so a campaign ties back to the homes on the streets you actually serve.
Hashed email
A privacy-safe email match that connects your audience across channels without ever exposing anyone's personal address.
Mobile ad IDs
Device-level identifiers that follow the audience onto phones and apps, so measurement holds up across devices, not just the desktop inbox.
This identity layer is what powers matchback, the measurement that ties your spend to closed sales.
Results
How do you know it worked?
This is what separates this product from every email blast service you have seen. Every campaign is tracked with conversion pixels and GA4, so you see the actions it drove. For the full picture, add matchback: we tie the campaign to your named, closed sales, by name and address, against your own books. Matchback is a paid add-on, and most clients run it with the email campaign.
See how matchback ties your spend to closed sales.
vehicle sales on a dealer's first and second deployments
open and click-through for a restaurant group
measured by a gastroenterology practice
Documented results from this product. Client names withheld until usage rights are confirmed.
Pricing
Buy a campaign, not a retainer
Every package is a single targeted email campaign with complete performance reporting built in. No long-term contract. Ran a free Visibility Report? Your stackable 10% applies at checkout.
Growth Flight
Most popular. Reach further, retarget harder.
FAQ
Common questions
Is targeted email marketing legal?
Yes. Campaigns run on a 100% double opt-in database, meaning every recipient confirmed their consent twice, and every deployment is fully CAN-SPAM compliant, including identification, physical address, and working unsubscribe handling.
What open rate should I expect from targeted email?
Consumer campaigns on this platform carry a 15% open rate guarantee, with 95%+ deliverability. Average click-through runs around 2.5% depending on creative and offer.
How targeted can the audience get?
Down to homeowners within a radius of your location, filtered by household income, age, and dozens of demographic and lifestyle attributes. The database covers 280MM+ consumers rebuilt monthly from 1,400+ data sources.
How fast can a campaign launch?
Same-day to next-day deployment once targeting and creative are approved. The complete performance report arrives 11 days after deployment.
How is this different from buying an email list?
You never buy or receive an email list to send yourself. Campaigns deploy through compliant, managed infrastructure, and you receive complete performance reporting on what each campaign produced.
How do you track results?
Every campaign is tracked with conversion pixels and GA4, so you see the actions it drove. For named, closed-sale proof, add matchback: we match the campaign to your own sales records by name and address. Matchback is a paid add-on, usually run with the email campaign, and it is our differentiator.
Can I email businesses instead of consumers?
Yes. A business-to-business file is available; it is smaller than the consumer database, and targeting works by industry, size, and geography.
Can you run Facebook ads with my email campaign?
Yes. Your email audience builds custom and lookalike audiences on Facebook and Instagram, and the social campaign launches alongside the deployment so the same people see one message across both channels. You receive a separate report on the Facebook layer.
How do you match my audience to prove results?
We match across three signals: postal address for households, hashed email for a privacy-safe cross-channel match, and mobile ad IDs for device-level reach. That identity layer is what lets matchback tie a campaign back to your named, closed sales rather than to clicks alone.
Your customers' inboxes are reachable. Measurably.
Start with The Proof Pilot and end with a list of the customers your campaign produced.