For home-services owners
Know which marketing dollar put the truck in the driveway.
More booked jobs from the better-fit homeowners in your area, with every dollar matched back to the jobs it produced. So you pour money into what works and cut what doesn't.
The blind spend
You have spent years paying for marketing nobody could prove worked.
The report counts impressions, clicks, and engagement. It never counts closed jobs. Every channel you tried, the agency, the Google spend, the in-house hire, handed you activity and called it results.
What they show you
- Impressions
- Clicks
- Reach
- Engagement
- Audience growth
A number that can never be wrong is a number that can never help you.
What runs your business
- Jobs booked, by name
- Cost per job
- Which dollar produced which truck in a driveway
The missing instrument
You were never bad at marketing. You were flying blind.
You would never run a truck with no fuel gauge. You would never quote a job with no tape measure. You measure everything that matters. On marketing, you were handed no gauge at all. That is not a discipline failure. That is a missing instrument, and it was never your fault.
- Generalist agency
- Niche home-services agency
- DIY Google
- In-house hire
- Direct mail
No matchback. No gauge.
Every path failed at the same spot.
Five different swings. Not one connected a dollar to a closed job.
The mechanism
The Proof Loop: marketing you can actually check.
The fix is not more leads on top of the same blindness. The fix is the gauge. A closed cycle that matches every campaign back to named, closed jobs, so you decide the next dollar on proof.
- 1Precision ReachWe build the audience and stage the matchback file up front.
- 2The Proof LayerEvery campaign matched back to named, closed jobs. This is the gauge.
- 3The Compounding StackReblast, display, OTT and CTV, social, all on measured intent.
- 4The 11-Day Truth ReportNamed buyers and your cost per job, in hand.
- 5The Double-Down DecisionScale what produced jobs. Cut what didn't. On proof.
The proof
Proof you can check, in trades that look like yours.
Real campaigns, real matched sales. The same mechanism that works for big-ticket, considered purchases. Every figure here is verified.
Home improvement (roofing, gutters, shutters)
7.58% click-through, 184.96% above industry
A cold campaign matched the same set-appointment count as their own warm house list. 15.86% open rate.
Big-ticket dealer (auto, same mechanism)
About $100 in marketing for each unit sold
12 sales matched on the first deploy, 18 on the second, matched to full postal addresses. They hit quota the months they ran.
Big-ticket dealer (auto, same mechanism)
269 sales matched in the 30 days after deploy
100,001 emails, 10.28% click-through, 108 of those matched on last name plus ZIP.
Furniture retailer (considered purchase)
$91,461 in matched, confirmed sales
15.77% open, 9.18% click-through, a 10% year-over-year sales lift, and roughly 20x return.
The doctrine
There are two kinds of marketing. The kind you can prove, and the kind you pray over.
If you cannot match it to a job, it is not marketing. It is a donation.
Clicks are not customers. A click never put a truck in a driveway.
You were not failing. You were flying blind. There is a difference.
Proof beats promises. Always. A promise is what they sell when they have no proof.
Trust is not a strategy. Verification is. You check the list against your own books.
You either measure it or you gamble on it. There is no third option.
Why trust us
These are not the same guys who burned you.
We built this targeted email product back in 2004, sold the business, and re-secured the original data relationship in 2026. We are not guys who learned this last month off a video. We built the thing and watched it put trucks in driveways and roofs on houses for over twenty years.
- 2004Built the targeted email product.
- 2017Sold the business.
- 2026Re-secured the original data relationship.
The way in
The Proof Pilot. Try it without betting the business.
No annual contract. A measured first cycle. The 15% open rate is guaranteed or we redeploy at no additional cost. You do not have to trust us: the proof is a list of named customers you check against your own sales.
Day 0-5
Install the gauge
We build your audience and stage the matchback.
Day 5-14
First measured deploy
Your first campaign goes out, wired to proof.
~Day 11
The Truth Report
First named buyers and your cost per job, in hand.
First proof in hand.
Day 30
The Double-Down Decision
You decide the next dollar on proof, not faith.
Start now
Ready to Get Started?
Book your first campaign below and save 10%. Not ready to commit? Run the free audit and see what the next steps are.
Proof Pilot
$1,500/ one campaign
- 50,000 targeted emails
- Matchback proof
- Social retargeting
$1,350 with your 10% first-cycle discount
Growth Flight
$2,500/ one campaign
- 50,000 targeted emails
- 50,000 redeployment
- Matchback proof
- Social retargeting
- Display retargeting
$2,250 with your 10% first-cycle discount
Market Dominance
$5,000/ one campaign
- 50,000 emails, deployed 3 times
- 50,000 redeployment
- Matchback proof
- Social retargeting
- Display retargeting, more impressions
$4,500 with your 10% first-cycle discount
The 10% comes off automatically at checkout. No annual contract. The 15% open rate is guaranteed or we redeploy at no additional cost.
Straight answers
Your objection, answered.
I have been burned by agencies before. Why is this different?
Because you do not have to trust us. The proof is a list of named customers you check against your own books. If the jobs are not there, you know in eleven days, not after a year.
Is this just email blasting?
No. Anyone can send email. The difference is the matchback: we tie the campaign to the named homeowners who actually booked, so you see jobs produced, not just opens and clicks.
This sounds expensive.
You know your cost per job by the eleven-day mark, before you commit to a full cycle. If a dollar is not producing jobs, you cut it. Knowing your real number is the opposite of expensive.
I am not a marketing guy.
You do not need to be. You read one number: jobs produced for dollars spent. We build, send, and measure. You make the call on the proof.
Will this hurt my domain or land in spam?
No. We send from our own infrastructure with 95% or better deliverability and a permission-based, double opt-in file, so your domain is never the sender and your sending reputation is never at risk.
Is this compliant?
Yes. The file is permission-based and CAN-SPAM compliant, with frequency capping so the same homeowner is not overcontacted. The postal data is used to match your closed jobs, not as a list you operate.
What do I actually get?
A measured first cycle with a 15% open rate guaranteed. If we miss it, we redeploy at no additional cost. And you get the matched-customer list that proves which campaigns produced real jobs.
We don't buy promises. We buy proof. We don't chase leads. We count jobs, by name.
See what your competitors are spending, where the gaps are, and how to close the blind spend. Free, about sixty seconds, no call required.