Retargeting
OTT and CTV Advertising
Television ads, served to the audience you already reached.
OTT and CTV advertising places non-skippable television ads on streaming platforms in front of the measured audience from your campaign. You get the credibility of television with the targeting and complete performance reporting of digital, so the spend is accountable, not a leap of faith.
How it works
The trust of TV, the proof of digital
Streaming TV used to be a brand-only buy you could not measure. Served to the audience your campaign already reached and run inside the Proof Loop, it becomes accountable.
It extends the same audience from your targeted email campaign onto the big screen, with complete performance reporting.
Competitor ad presence
Find out who owns the screen in your market
Streaming TV looks expensive and unmeasurable, so most local competitors either run it blindly or avoid it entirely. Your live report names the competitors in your market and shows which are running ads, including video and streaming, and on what channels.
| Competitor | Visibility | Ad presence | Est. monthly spend | Channels |
|---|---|---|---|---|
| Local competitor A | 38 | moderate | $6K to $12K/mo | OTT/CTV, YouTube |
| Local competitor B | 44 | light | $2K to $5K/mo | YouTube |
| Local competitor C | 29 | none | · | · |
Illustrative profiles. In your live report, this names your actual market competitors and which of them are advertising, including video and streaming, from public ad libraries. Google does not publish ad spend, so dollars are not shown.
FAQ
Common questions
What is the difference between OTT and CTV?
OTT (over the top) is video delivered over the internet rather than cable; CTV (connected TV) is OTT viewed on a television screen. In practice they describe the same streaming-TV ad placements.
Are the ads skippable?
No. OTT and CTV placements are non-skippable, so your full message reaches a measured audience on the big screen.
How is streaming TV measured?
The ads are served to the audience from your campaign and run inside the same performance system, so you get complete performance reporting rather than stopping at impressions.
Put your message on the screen, measured on results.
Add OTT and CTV to a Proof Pilot and reach your audience on television, optimized on real results.