Insights
Insights.
Plain-language articles on provable marketing, lead generation, local and AI search, paid media, and AI inside real businesses. Written for people who sign the checks, not for other marketers.
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Tagged: content strategy✕
Content Production
How to Write Blog Content That Google and AI Assistants Both Cite
The structure that helps search engines rank you is largely the same structure that helps AI assistants quote you.
Sep 22, 2026 · 5 min read
Content Production
How Often You Actually Need to Post on Social Media
A plain look at posting frequency, what the major platforms recommend, and why consistency matters more than a magic number.
Aug 29, 2026 · 5 min read
Reading is good. Proof is better.
Start a campaign and end with a list of the customers your campaign produced.