Insights
Insights.
Plain-language articles on provable marketing, lead generation, local and AI search, paid media, and AI inside real businesses. Written for people who sign the checks, not for other marketers.
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Local SEO & AI Search
Sarasota Local Search Marketing for Home Service Businesses
A plain guide to getting found by Sarasota homeowners through Google, the Maps local pack, and AI answers.
Jun 17, 2026 · 6 min read
Local SEO & AI Search
How to Get Your Business Cited in AI Search Answers
A plain guide to showing up when people ask ChatGPT, Google's AI Overviews, and Perplexity for a local recommendation.
Jun 17, 2026 · 5 min read
Reading is good. Proof is better.
Start with The Proof Pilot and end with a list of the customers your campaign produced.