Brian Wroblewski

Brian Wroblewski founded Viewmedia in Sarasota in 2004 and has spent the years since on a single idea: marketing should be measured by the sales it produces, not the clicks it reports. That idea became Viewmedia's Provable Marketing approach, where every campaign is matched back to named, closed customers.

He writes for the people who sign the checks. His work here covers lead generation, local and AI search, paid media, and where AI genuinely helps a small business, always in plain language and always grounded in what can actually be proven. No hype, no vanity metrics, just the number that matters: cost per real customer.